The creation of quality, original content is the greatest driver of traffic to your website.
Blogging is by far the best way to accomplish this. How do we blog for business?
- We write to your audience. We take the time to understand your ‘ideal client’ – their demographics and psychographics (buying behaviors) and develop an understanding of their problems or challenges so we can give them solutions.
- Using the marketing ‘tools of influence’; specifically reciprocity, authority, liking, social proof, commitment and consistency, we create a relationship based on trust.
- We have an in-depth understanding of Neuro-Linguistics, meaning that we know how to speak your prospect’s language.
Quality writing acknowledges the prospect’s problem, gains their trust honestly and offers a solution – which is the key to converting them from prospect to valued customer.
Articles can be extremely powerful tools to create authority and trust in your business. An article written for a magazine, for example, must be approached differently than one which will be published in a newspaper. Knowing and understanding the audience for each publication can make your words, and money, really work for you.