The reason people visit your website is to find out what you can do for them. They want answers to their questions and solutions to their problems – and they want to find those quickly.
Professionally written content will speak to your prospects personally. It will use the marketing tools of influence (authority, liking, social proof, commitment, and scarcity) to create a common ‘bond’ with them.
Quality content takes into account the unique attributes of your business, and combines stellar writing skills, the demographics and psychographics (buying behaviors) of your prospects, marketing influences, the psychology of buying behavior, neurolinguistic communication (how we absorb information) and the ability to speak your prospects ‘language’.
The single greatest driver of traffic to your website is quality original material. Make sure yours is doing the job well.