You have a wonderful website designed by a graphic web designer and you can’t wait to get
How to fill all those pages?
If you are like most people, you may feel a bit overwhelmed at this point, possibly
even dreading the task. Writing about yourself and your business is not as easy
as you thought. Some entrepreneurs fill the pages with every bit of information that was ever written about their business, rendering the end result something like a neighborhood yard sale. Others have the ‘bones’ of the site ready for months, but never quite find the right words. Yet others treat the verbiage like an unwelcome guest, ignoring it and hoping it would leave.
Having poor spelling or grammar on your site is like greeting prospective clients
in your pajamas. The first contact your prospects may have with you is your website. Great first impressions are very important! You would never greet a client in an unprofessional manner, yet so many otherwise very intelligent business owners fail to see how important their website, social media presence, and marketing pieces really are.
What can a professional copywriter do for you?
- Your image is their first concern
- Identifying your target audience is a priority
- They will write to that audience with real solutions to their issues and questions
- Keyword research will identify for them how to reach your intended audience.
- They are great at editing their work and refrain from the temptation to put too much information on a page.
- A professional is objective about your business
What goes into writing your web content?
A copywriter will usually begin with an interview – either by telephone or in
person – to gather information about your business, your target market, and
your general business philosophy. What sets you apart from your competition?
How do you provide the product or service your audience wants?
To write a page of content (or article, blog post, etc.) a copywriter may do all
of the following:
- Interview you and/or your key
- Contact your clients for testimonials
- Conduct research about your subject
- Create an outline
- Write a rough draft
- Brainstorm some more
- Conduct an additional telephone interview to fact check
- Send you the copy for review
- Make revisions as needed
It is easy to understand why a business owner would not have time to write their
own content. Copywriting is a time consuming process with the end goal of giving your business a clear, concise voice and a stellar image.