A Landing Page that works for your business is like a Monet- beautiful and valuable. Landing Pages are used to get your visitors’ attention and inspire them to interact with you. Each detail on a landing page has a purpose – they are not cluttered with sidebars, footers, external links or other attributes found on your regular website pages. Their design must be both beautiful and functional.
For a landing page to work well, several factors must come into play. The copy must be succinct, fill a specific purpose, and prompt your prospect to a ‘call to action’. The visuals – including size, scale, color and design – needs to be created to invite your prospect to follow the content down the page and by the end, be excited to click on your call to action.