You know you should be blogging for your business. Do you spend more time worrying and procrastinating than actually doing it? Perhaps you are like most business owners who start emptying trash cans and cleaning the top of your desk when it’s time to write.
Why is this? Most people think they just sit down and write. No wonder nothing comes to them. Understanding the purpose of blogging will help you get started.
Is it as simple as stuffing your content with keywords? Sadly, Google is much smarter than you or me. The Google algorithms, with the advent of Panda in 2011, recognize the ploy of lousy content paired with tons of keywords. Not only will you fail to make it to the top of the list, Google will punish you for trying to fool it and send you to ranking Neverland. ( see http://www.copyblogger.com/page-rank-vs-author-rank/ )
Blogging is the single greatest driver of traffic to your website. How can you use this to your advantage?
Blogging is not selling – directly. Writing to sell is something you can do on your website. Blogging is educating. Your website is where people go after reading your blogs.
Blogging is NOT ABOUT YOU. It’s about your audience.